At least one patent battle is over between Apple and Samsung as the U.K.’s Advertising Standards Authority (ASA) on Wednesday adjudicated that the Apple’s claims of having the world’s thinnest smartphone with its iPhone 4 is certainly correct.
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| Apple iPhone 4 Ruled as the "Thinnest Smartphone" |
According to details; a website ad for the iPhone 4 included the claim "And it's all contained in a beautiful enclosure a mere 9.3 millimetres thin, making iPhone 4 the world's thinnest smartphone". The complainant, Samsung, challenged whether this claim was misleading because he believed that the Samsung Galaxy S II phone was thinner.
The ASA agreed with Apple, and ruled that “Apple’s methodology for making the thinnest claim was reasonable.” The problem, according to the ASA, is that while the Galaxy S II is indeed thinner in certain sections, the iPhone 4 is still the thinnest overall.
“Because the iPhone4′s thickest point was thinner than the thickest point of the Samsung Galaxy S II we concluded that the claim ‘the world’s thinnest smartphone’ was not misleading,” ASA asserted.
