Coca Cola too knows how to go the luxurious way with a stamp of limited edition. Yep, you heard it right. The global unifier cola drink has now decided to go elite by asking the oh-so-famous Karl Lagerfeld to design an aluminum Coca Cola Light bottle. And from what we hear, the designer has successfully affixed his style and famous silhouette on the bottle that will impress one and all with it exclusive creation and chic line. Plus it also comes sitting in a unique box, which is limited edition too. Lagerfeld has also discreetly hidden a bottle opener in a drawer.
Then there is more. Lagerfeld has not just designed the diet cola’s aluminum bottle but has also shot the ad campaign. He is sure a man with multiple talents.
The ad features Coco Rocha and Baptiste Giabiconi sipping/holding the limited edition Coca Cola Light bottle. Rocha is seen hoisting the bottle in Lagerfeld’s favorite Lalique glass (which he himself uses to drink the soft drink for it really accentuates the taste) wearing fingerless gloves whiles Giabiconi plays the stylist waiter.
